Job Overview

  • Date Posted
    May 27, 2024
  • Location
  • Offered Salary
    $30 / hour
  • Expiration date
    June 24, 2024
  • Experience
    2 Year

Job Description

Outdoor Afro celebrates and inspires Black connections and leadership in nature. Our not-for-profit organization also connects Black people with local lands, water, and wildlife through outdoor education, recreation, and conservation. Some examples of Outdoor Afro’s year-round activities range from fishing, biking, kayaking, gardening, skiing, foraging, and more! Visit: outdoorafro.org or @outdoorafro across all social media platforms to learn more.

POSITION OVERVIEW

At Outdoor Afro, our strength is the efficiency with which we deliver on our mission and support those we serve. We’re proud of the standard of excellence we have developed thus far. To support the organization’s growth, we’re seeking a Part-time Social Media Manager to join our diverse and passionate team. 

As a social media strategist and content creator, you will help drive original, storytelling video content across the organization’s social platforms – primarily YouTube, Instagram, and possibly TikTok – that reinforces the brand’s Black joy in nature and 2024 programming. You’ll work closely with the Communications Director as you help us identify our target market and grow our 172K follower base by developing content guided by research and analytics. The Part-Time Social Media Manager will also serve as community manager, moderator, and/or administrator for Outdoor Afro’s social media channels, groups, and pages.

As an ideal candidate, you have a passion for creating captivating content and using data to inform strategy and grow an organization’s social media presence.  You love the outdoors and have a strong desire to make an impact working for a not-for-profit organization.  You are creative, analytical, detail-oriented, and highly organized with a knack for visual storytelling.

POSITION RESPONSIBILITIES

  • Acts as a strategic social media manager and natural storyteller who can help us identify our target market and grow our now 172K follower base by developing content through research and analytics to inform our 2024 MarComm goals
  • Lead the day-to-day planning, scheduling, and publishing success of monthly and paid campaigns that attract and increase outdoor interests of younger followers, male participants, and our male volunteer leadership
  • Develop strategic social communication plans, which include platform recommendations, implementation details (placements, formats), success measurement, and timelines. Activate those digital blueprints in collaboration with Outdoor Afro’s Program Department and partnerships. 
  • Work closely with the Communications Director to ensure campaigns are seamlessly executed
  • Create and place paid ad social media campaigns for Facebook/Instagram and TikTok based on approved campaign strategies
  • Use Outdoor Afro’s in-house tools to advance targeted strategies and execute social campaigns
  • Optimize campaign buys to ensure budgets are spent as effectively as possible each month
  • Partner with the Communications Director to develop in-depth campaign reports that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings
  • Act as community manager, moderator, and/or administrator (solo or in partnership with volunteer leaders) for Outdoor Afro’s Facebook and Meetup groups and pages, growing engagement and audiences and ensuring community guidelines are followed

SKILLS AND EXPERIENCE

  • 3+ years of professional experience, with a minimum of 2 years of experience with paid social advertising
  • Proficiency with Meta, YouTube, X, TikTok, Linktr.ee, Facebook, Instagram, and LinkedIn that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
  • Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
  • Experience handling a media budget and developing insights based on campaign results
  • Strong project management and organizational skills; able to manage multiple projects and campaigns simultaneously
  • Experience with campaign tracking and efficiency tools, such as Sprout Social, Google Analytics, Canva, and Adobe
  • Avid user of social media with a passion for staying current on the latest social media trends, capabilities, and platforms
  • Self-motivated, well organized, and assertive, with strong analytical and deductive skills
  • Strong interpersonal, written, and verbal communication skills for effective client relations
  • Nonprofit, outdoor industry, or outdoor brand experience is strongly preferred

CORE COMPETENCIES

  • Analytical & Critical Thinking: Analyzes metrics and uses those to inform short and long-term social media strategies.
  • Technical Skills & Creativity: Expert at using social media platforms and tracking and scheduling tools professionally.  Designs and creates video content aligned with the organization’s mission and style.
  • Planning & Organization: Demonstrates excellent organizational skills by planning and managing projects, campaigns, and social media pages. 
  • Effective Communication: Conveys written and verbal information clearly, concisely, and professionally. Listens carefully to others, asks questions for clarification, and provides information in a manner that is easily understood.
  • Interpersonal Skills: Establishes and maintains positive working relationships.  

PHYSICAL DEMANDS

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, talk, or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions. 

COMPENSATION

Compensation: $30 per hour

TO APPLY

Submit the documents listed below to [email protected] and include “PT Social Media Manager” in the subject line.  Applications without the requested portfolio will not be considered.

  1. Resume detailing past performance and experience as it relates to this role
  2. Portfolio that includes social media samples and case studies in a deck presentation.  Candidates must show their range of communication styles and workflow/channels/tools used to achieve desired social campaign deliverables. 
  3. Cover letter explaining why you’d be a great fit for the position 

Outdoor Afro is an equal opportunity employer. The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.