Job Description

Our mission? To bring personalized coaching to every corner of the globe 🌎 We’re pioneers in language learning, offering a revolutionary application that brings AI tutors to users’ fingertips at a fraction of the cost of traditional tutoring. Imagine a world where personal development is accessible to everyone and exhilarating. That’s what we’re building at Leya AI, and we’re starting with language learning. As Leya is growing fast, we’re looking for a Performance Creative Strategist to join our team.

Why join Leya AI?

Welcome to Leya AI, where your creativity will find its home in an atmosphere of limitless freedom and innovation! 🚀 At Leya AI, we’re a fully remote, close-knit team that values radical candor and innovation. Our culture encourages thinking big while starting small – because every incredible journey begins with a single step. We value ownership and offer you the chance to define Leya AI’s future by joining us at a very early stage. This is why we also provide possible stock options, so as Leya grows, the whole team benefits 📈 

Benefits:

• Annual gross salary €18.000 – €30.000. Please note that this range may vary depending on the country of residence
• Competitive stock options for exceptional performance within a year
• MacBook, budget for Home office, personal learning budget
• Work from anywhere in the world for as long as you want!

The Role

As a Performance Creative Strategist, you’ll lead our performance marketing (Meta/TikTok) creative strategy. You’ll make creative decisions and be a part of a dynamic team where rapid experimentation and growth are inseparable parts of everyday life.

Your creatives will be the foundational pillar of our growth and marketing processes. Much of your work will be centered around researching, brainstorming, and designing creatives. You will continuously test creative initiatives, execute ideas, and analyze the performance metrics to find what type of creatives drive positive growth.

Responsibilities:

• Own the whole creative process from end to end – from research, ideation to design, and results analysis
• You’ll conduct daily ad assets analysis, market research, and competitor analysis to identify potential user desires to align tactical and strategic creative decisions
• You’ll design static creatives for performance marketing
• You’ll own the video creatives process – communicate with editors and create briefs for content creators
• Collaborate with content creators, editors, and influencers to ensure the continuity of our brand promises through the content we showcase
• Continuously improve processes, creative briefs, and brand guidelines, and embody what our users feel when they look at our ads
• Keep an agile and experimentative mindset to keep a high velocity of creative development focused on quality and efficiency

Qualifications:

• Figma/Photoshop/Illustrator/Canva basic skills
• You have relevant experience with experiment-driven creative development processes
• You have experience using AI and other innovative tools in your workflow
• You understand how your creatives impact the end results of marketing campaigns and media buying
• No previous Performance Creative Strategist experience needed

Advantages:

• Passion for personal growth and education
• Obsession about applying human psychology to engage and create value for users through your creatives
• At least a year of experience in a Performance Creative Strategist or similar position in the performance marketing field (Meta/TikTok channels) 
• A track record of successful work with B2C applications
• Proven impressive advertising results with your creatives

The Ideal Candidate:

• Is a self-starter and completer, showcasing a high level of ownership
• Is quick to pick up new concepts – a perpetual learner
• Aligns seamlessly with Leya AI’s core values, embracing radical candor, customer-centricity, and a practical approach to ambition

Ready to Revolutionize Learning?

Dive into a world of experimentation and continuous learning. Contribute to our mission of making personal coaching accessible to everyone on the planet. Attach your resume or share your LinkedIn profile – let’s embark on this journey together!