Job Description

Our client is looking for a part-time Google Ads & Local SEO Manager to help establish and manage their initial online presence—starting with Google Ads and expanding into on-page and local SEO. This is a hands-on, flexible role working directly with the business owner, who will set overall direction and expects the contractor to execute and suggest improvements along the way. This is intended as a shorter-term/temporary engagement rather than a long-term full-time role.

Client Overview

Our client is a Halifax-based staffing agency providing general construction labour and post-construction cleaning services to contractors, developers, and property managers. Founded earlier this year, the company currently works with a small roster of clients and is now investing in building its first digital presence to support business growth.

Schedule: Monday – Friday, 08:00 AM – 12:00 PM EST (20 work hours per week)

Role Priorities

• Priority 1 — Digital Marketing (Google Ads): Set up and manage Google Search campaigns to generate leads for labour and cleaning services.
• Priority 2 — SEO: Improve on-page and local search visibility (Google Business Profile, on-site keyword optimization, basic technical health).
• Priority 3 — Content: Use existing photos from completed job sites to build out website and social content that showcases the company’s work.

Responsibilities

• Set up and launch Google Ads campaigns targeting relevant labour and cleaning-service searches in the Halifax area.
• Create ad copy, basic landing pages or forms, and conversion tracking for leads/quote requests.
• Monitor and adjust campaigns based on performance and lead quality.
• Optimize website pages, titles/metadata, and Google Business Profile for local search visibility.
• Address basic technical SEO issues (site speed, mobile usability, broken links, indexing) as they come up.
• Use provided site photos to develop simple, engaging content for the website and/or social channels.
• Provide regular short updates on work completed and next steps.
• Work collaboratively with the business owner, who will provide direction and priorities, while contributing suggestions based on marketing expertise.

Requirements

• Experience setting up and managing Google Ads campaigns for lead generation, ideally for a local-service or B2B business.
• Working knowledge of on-page and local SEO, including Google Business Profile optimization.
• Comfortable working independently with limited existing marketing infrastructure (no prior campaigns, tracking, or content in place).
• Comfortable creating simple, engaging content from provided photos (website and/or social use).
• Clear written English and ability to communicate performance/updates in plain, non-technical language.
• Self-directed but responsive to a business owner who will be closely involved in setting direction.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the “Apply” button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.