Are your prices too low? or too high? How much are your customers really willing to pay? What features or benefits would they pay more for? 88% of all prices are decided on gut feeling, guesswork, a repeat of last year’s prices and other unscientific methods. The result: either too high prices that lead to loss of sale and market share or too low prices, leaving money on the table.
With PriceBeam’s cloud-based solution you can get scientific and precise insights into what the price should be.
PriceBeam brings value to:
- Optimizing existing prices vs competition
- Setting prices for new products
- Setting prices in new markets
- Understanding and fine-tuning value communication: what features customers value and what they are not willing to pay for.
- Brand health
- Assortment optimization and SKU rationalization
PriceBeam is available in 109 countries.