Job Description

We are seeking a highly analytical, strategic, and performance driven Google Ads Manager & Performance Media Buyer to lead paid search and digital acquisition efforts across Google platforms.

This role is responsible for scaling ecommerce revenue, improving customer acquisition efficiency, and maximizing return on ad spend through data driven Google advertising strategies. The ideal candidate has strong expertise across Google Search, Shopping, Performance Max, YouTube, and display campaigns with a proven track record managing profitable ecommerce advertising campaigns.

You will work closely with leadership, ecommerce, creative, and retention marketing teams to drive scalable growth while maintaining the elevated luxury positioning of the brand.

Schedule: Monday to Friday, 9:00 AM–6:00 PM PST 

Key Responsibilities

Google Ads Strategy & Campaign Management

• Build, launch, and optimize Google Ads campaigns across Search, Shopping, Performance Max, YouTube, and Display
• Manage full funnel acquisition and retargeting strategies
• Scale profitable campaigns while maintaining target ROAS and customer acquisition costs
• Conduct keyword research, audience targeting, and competitive analysis
• Optimize bidding strategies, budget allocation, and campaign structures
• Monitor daily performance, pacing, attribution, and conversion trends

Ecommerce & Shopping Optimization

• Manage and optimize Google Merchant Center product feeds
• Improve Shopping campaign performance through feed optimization and segmentation
• Collaborate with ecommerce teams to improve product titles, descriptions, and landing pages
• Identify opportunities to increase conversion rates and average order value
• Support product launches, seasonal promotions, and gifting campaigns

Analytics & Reporting

• Track and report on key advertising and ecommerce KPIs including ROAS, CPA, MER, CTR, CPC, conversion rate, and revenue
• Build weekly and monthly performance reports with actionable insights
• Monitor attribution and tracking accuracy across platforms
• Utilize Google Ads, GA4, Shopify, Triple Whale, Looker Studio, or similar analytics tools
• Analyze customer acquisition trends and recommend growth opportunities

Creative & Landing Page Collaboration

• Work with creative teams on high performing display and YouTube ad assets
• Recommend testing strategies for ad copy, landing pages, and offers
• Help improve onsite conversion and user experience
• Develop new advertising angles and campaign initiatives based on performance data

Qualifications

• 10+ years of hands on Google Ads management experience
• Proven success managing ecommerce advertising campaigns
• Strong expertise across Google Search, Shopping, Performance Max, and YouTube campaigns
• Experience managing monthly ad budgets of $50,000-$500,000
• Strong understanding of ecommerce attribution and conversion tracking
• Experience with Google Merchant Center and product feed optimization
• Strong analytical and reporting skills
• Experience with Shopify ecommerce brands preferred
• Experience with luxury, food, hospitality, or lifestyle brands is a plus
• Highly organized, self motivated, and detail oriented
• Ability to thrive in a fast paced, entrepreneurial environment

Preferred Skills

• Google Ads
• Google Merchant Center
• GA4
• Shopify
• Triple Whale
• Looker Studio
• Performance Max optimization
• Feed management
• Conversion rate optimization
• Retargeting strategy
• Budget forecasting and scaling

Compensation & Benefits

• Competitive salary based on experience
• Performance based bonus opportunities
• Opportunity to work with a fast growing luxury ecommerce brand
• Creative and collaborative team environment
• Career growth opportunities within the company

Independent Contractor Perks
HMO Coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Please click the “Apply” button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.