Lead Generation Specialist (HubSpot)

You will own the lead generation process from prospecting to appointment setting for a specialized compliance consultancy targeting SaaS companies across North America. This role demands creativity, initiative, and strategic thinking—you’ll be expected to take full ownership of outreach campaigns, qualify leads using AI-assisted tools, and book meaningful meetings with decision-makers at startup and software companies. You’ll work independently to build and nurture the sales pipeline through email outreach, LinkedIn engagement, and multi-channel follow-up strategies, then execute warm handoffs to technical specialists when prospects are ready to engage.

Client Overview

Our client is a growing security and compliance consultancy specializing in helping SaaS startups and software development companies achieve SOC 2 and ISO 27001 certifications. They provide end-to-end compliance solutions, risk management, and security questionnaire support, allowing their clients to focus on product development while they handle the complex compliance landscape. The company is evolving from traditional IT services into a dedicated compliance partner for North American tech startups.

Schedule:

• Monday – Friday, 09:00 AM – 6:00 PM EST (35-40 hours per week)

Responsibilities:

• Generate qualified leads targeting SaaS startups and software development companies in the US and Canada using platforms like HubSpot and AI qualification tools
• Develop and execute creative email outreach campaigns that convert cold prospects into booked appointments
• Research and identify key decision-makers at target companies through LinkedIn and lead generation platforms
• Qualify inbound and self-sourced leads before adding them to the CRM pipeline
• Manage multi-touch follow-up sequences across email, LinkedIn, and other digital channels
• Schedule and coordinate discovery meetings between qualified prospects and technical consultants
• Occasionally join virtual meetings to provide warm introductions and handoffs to the sales team
• Maintain accurate records of all prospect interactions and pipeline activity in HubSpot
• Collaborate with the team via email and Slack to optimize messaging and conversion strategies
• Own the lead generation function with autonomy, strategic thinking, and continuous optimization

Requirements

Must-Have:

• Proven experience in lead generation and appointment setting
• Demonstrated success with B2B sales, particularly selling to startups or software development companies
• Strong proficiency with CRM platforms, specifically HubSpot
• Experience using lead generation tools and AI-assisted qualification platforms
• Excellent written communication skills for email outreach and LinkedIn engagement
• Proven ability to work independently and take full ownership of campaigns without constant direction
• Strategic mindset with creative problem-solving skills for outreach optimization
• Comfortable with remote collaboration via email and Slack

Nice-to-Have:

• Bonus if you have experience in the security, compliance, or SaaS industries
• Familiarity with SOC 2, ISO 27001, or HIPAA compliance terminology
• Experience with Apollo, ZoomInfo, or similar lead intelligence platforms
• Comfort with occasionally joining virtual client calls for warm handoffs

Why Join Our Team:

• Performance-based commission structure available
• Potential to grow into expanded responsibilities as the sales pipeline matures

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the “Apply” button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we’ll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.