– The company’s application form for this role is below the careers page

Workflows.io is an AI-native GTM services company specializing in helping B2B companies scale revenue through 4 service lines: LinkedIn Content, Outbound, RevOps, and ABM.

Combining AI workflows with human expertise to implement end-to-end growth systems.

Not another software.
Not another traditional agency.
Workflows is an AI-native GTM services company that delivers outcomes.

Our growth trajectory:
We’re already working with the world’s fastest-growing companies backed by YC, a16z, Insight Partners including: Cluely, Landbase, Freckle, Blacksmith, Hyperbolic, ExaCare and Fortune 500 companies like Alibaba to name a few.

Bootstrapped since day one, we’ve grown from 0 to $3M ARR in 12 months, without raising a single dollar.

Our Mission: Become the #1 “service-as-software” for GTM.

Our Values:

1. Ownership: Own your outcomes completely, good or bad.

2. Attention to detail: Never cut corners or settle for surface-level understanding of anything you work on.

3. Hard Work: It’s cliche, but we’re looking for people who are comfortable with the intensity and pace that comes with high growth – and who see this as an opportunity to rapidly expand their skill set.

The Role

What is a Content Writer:
As a Content Writer at Workflows, you’ll be the voice behind B2B tech founders’ LinkedIn presence. You’ll craft authentic, high-converting content that positions our clients as thought leaders in their respective verticals while driving measurable engagement and lead generation. Your main responsibility is to create content that generates demand and builds personal brands for the founders we work with.

Key Responsibilities

In this role, you will master LinkedIn content creation for our clients including:

LinkedIn Content Calendar: Own the strategic ideation based on interviews
Interview Analysis: Review biweekly interviews with our clients, led by the founders, to gather insights and create content ideas.
Company Research: Deep dive into client business to understand product, niche and ICP
Founder Voice Development: Study and replicate each founders’ unique tone and communication style
Study Top LinkedIn Creators: Analyze top voices in each vertical to identify winning content patterns
Content Repurposing: Transform long-form content into bite-sized, shareable LinkedIn posts
Collaborate with our Designer: Create design briefs for infographics and carousels
Internal Library of Plays: Contribute to our internal SOPs and knowledge-sharing
Project Management: Collaborate in Notion & Slack for project management and documentation.

Ideal Candidate Profile

Previous Experience:

Sales / Marketing experience in SaaS or agency environment
Business school graduate who has a passion for writing / socials

Personality Traits:

Genuine curiosity about AI
Passion about B2B SaaS companies
“Everything is figureoutable” mindset
Enthusiasm for working in a young, ambitious team environment
Accepts feedback and incorporates it

Bonus Qualifications:

Track record of LinkedIn ghostwriting
You have 10k+social media followers

Mandatory:

Fluent written and spoken English

Recruitment process:

Screening call with Lorenzo, Partner (30 min)
Content task
Content task debrief with Dan, Co-Founder (45 min)
Interview with Fivos, Co-Founder (30 min)
Reference check

You’re in 🙌

Company Benefits

🌍 Fully Remote Work

Work from anywhere with our remote-first culture
Flexible working hours – work when you’re most productive

🏖 Health & Wellness

Take the time you need to recharge – we encourage proper rest
Monthly fitness allowance to keep you healthy and energized

📚 Professional Growth

Access to 35+ AI tools in sales & marketing
Unlimited opportunities to advance within the company
Mentorship from experienced GTM strategists

🚀 Build Your Personal Brand

We encourage and guide you in building your personal brand on LinkedIn
In-house designer & proven frameworks to become a thought leader in AI-powered GTM

LinkedIn Content Writer

About the role