AI Video Creator

Own the AI video pipeline for a $1Billion+ brand. The media is already scaled — the constraint is creative that converts, on the feed and on the page.

We’ve been AI-first since December 2023: In this role, tools such as Veo, Kling, Runway, Seedance, Midjourney, and Flux are part of the production workflow — not side experiments. AI gets you to footage faster; your judgment decides whether the hook works, the product looks real, the edit holds attention, and the finished asset is ready to ship.

About the Role

The Opportunity

You’ll own AI video production for Puffy.com, a $1Billion+ e-commerce brand, across two surfaces that sell in completely different ways: cold-traffic ads on Meta, TikTok, and YouTube, and product video on the website itself. Reporting to the Director of Marketing, you’ll work across the full production chain — concept and script, image generation, motion, editing, compositing, color, and audio. This is a hands-on production role where speed matters, craft matters, and the work is expected to perform.

Who You’ll Work With

Meet the team you’d be working with, and what you’d work on toget

What You’ll Own

The Production Pipeline

• Script → Image: Translate hooks into static visual worlds. Design consistent characters and aesthetic styles using Midjourney, Flux, or similar.
• Image → Video: Apply motion and emotion using Veo, Kling, or Seedance. Control specific movements — facial expressions, gestures, choreographed action, and the physical behaviour of a material under pressure.
• Video → Edit: Cut aggressively for retention in Premiere, After Effects, DaVinci, or similar. Pacing, pattern interrupts, and visual rhythm.
• Edit → Sound: Layer AI voiceovers (ElevenLabs) and music and sound design. A silent ad isn’t a finished ad.

Cold Traffic

• Produce DR video ads at volume: 20-30 second ads for Meta, TikTok, and YouTube cold prospecting. Pattern-interrupt hook, problem agitation, benefit demonstration, proof, one clear CTA. Multiple concepts per week.
• Solve character consistency: Keep faces, outfits, and environments coherent across shots, including AI-generated spokespeople delivering to camera. This is the hardest problem in AI video, and you know how to work around it.
• Obsess over the first 3 seconds: Pattern interrupts, curiosity gaps, visual hooks. If the audience drops at second 3, you iterate the hook.
• Turn proof into persuasion: Clinical claims, social proof, and guarantees carry the offer. You know where they land in a 30-second ad and where they kill the momentum.

The Product Page

• Produce product video for Puffy.com from real product photography: Short, sound-off, text-free clips that show a shopper what the mattress is actually like. Realism is the entire brief.
• Get material behavior right: Foam that compresses under a hand and recovers on release, fabric that moves like fabric, a hand that enters and presses without floating. This is where generated video usually fails, and it’s the difference between a clip that sells and one a shopper distrusts.
• Hold fidelity to the source product: Shape, color, proportions, and stitching stay true to the photography throughout the shot. The product on screen is the product being sold.
• Make the “invisible edit”: Blend AI footage with stock or shot footage seamlessly. Your compositing and color grading make AI elements indistinguishable.

Performance

• Iterate on performance data: Review CTR, hold rates, drop-off points, and on-page conversion. Every asset is a hypothesis, not a finished artwork.
• Diagnose the gap between click and purchase: When an ad drives outbound CTR but not orders, you can tell whether the fault sits in the hook, the promise, or the landing experience, and what to change first.

What You Bring

What you must demonstrate

• Direct-response portfolio: You’ve created ads designed to drive action, not just entertain. Performance results are valued where available.
• Character consistency work: You can maintain coherent characters, environments, and visual details across multiple generated shots.
• AI video generation fluency: Hands-on experience with tools such as Veo, Kling, Runway, Seedance, or similar. You understand that different models solve different production problems.
• Strong AI image-generation fundamentals: Midjourney, Flux, or similar tools for building controlled visual starting points and references.
• Post-production expertise: Premiere, After Effects, DaVinci, or similar. You’re comfortable with compositing, color grading, clean-up, and upscaling.
• Audio proficiency: AI voice synthesis, music and sound design for performance creative.
• Direct-response judgment: You understand hooks, pacing, problem/solution structure, proof, offers, and calls to action.
• Production speed: You can create and iterate multiple assets without treating every piece like a weeks-long production.
• Quality judgment: You know when generated footage is strong enough to ship, when it needs post-production, and when the right decision is to regenerate it.

Additional advantages

• DTC or e-commerce performance marketing experience
• Ads with measurable conversion results
• Familiarity with creative testing frameworks
• Experience creating video specifically for e-commerce product pages or other on-site conversion journeys