Job Description

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

About the role

Job Description

We are seeking a Senior Regional Marketing Manager to scale our Acceleration (Cross-sell & Upgrades) marketing programs in EMEA. Your role will involve creating and optimising targeted campaigns and always-on programs  to drive product awareness and adoption among existing customers. You will leverage insights to make strategic decisions, foster collaboration across teams, and ensure cohesive execution at both regional and global levels.

Focused on the E5 markets (UK, Germany, France, Italy, and Spain), you will work closely cross-functionally to develop creative initiatives focused on a unified commerce solution based narrative in order to drive demand, increasing Sales Opportunities and pipeline health for our Acceleration Sales

Responsibilities:

• Campaign Development and Execution: Design and implement multi-channel campaigns and always-on programs aimed at revenue acceleration to maximise the sales pipeline.
• Performance Measurement and Analysis: Track, report, and analyse marketing program performance across all funnel stages to identify new opportunities and enhance funnel efficiency.
• Customer Insight and Segmentation: Gain a deep understanding of our customer base, product-market fit (PMF), usage metrics, customer segmentation, and ideal channel strategies based on consumption patterns.
• Regional Insights Sharing: Maintain a regular cadence of sharing insights on regional customer behaviours, buying preferences, and patterns.
• Cross-functional Collaboration: Work closely with various marketing teams (Campaigns, Events, Partner, Content, Demand, Growth, Creative) at both regional and global levels to develop and deliver effective marketing programs.
• Local to Global Strategy Exchange: Facilitate the exchange of ideas, context, and strategies between local and global teams to strengthen our working model and enhance regional marketing approaches.
• Voice of the Customer: Act as a strong advocate for customer needs to help prioritise international product roadmaps and marketing initiatives.
• Team Updates: Keep marketing, sales, and product teams informed about regional customer behaviours, buying preferences, and patterns.
• Market Feedback: Provide feedback to broader teams about market conditions, highlighting successful strategies, areas for improvement, and additional requirements to support growth.
• Support Regional Goals: Assist in achieving EMEA-wide marketing team goals and programs, ensuring their success in the region.
• Strategic Advocacy: Confidently advocate for important strategies and tactics to strengthen the business.

Requirements:

• Market Expertise: Proven experience in the European market with a focus on UK, Germany and France, Italy and Spain.
• Professional Background: Experience in marketing or revenue-focused teams, ideally within a B2B Software SaaS sales environment.
• Marketing Knowledge: Proficiency in full funnel and account-based marketing, program marketing, and integrated marketing.
• Data Utilisation: Ability to leverage data for storytelling, tracking conversion rates, and continuous improvement.
• Leadership and Adaptability: Demonstrable confidence as a marketing lead, ability to thrive in chaotic environments, resolve ambiguity, and think quickly.
• Skill Set: A blend of quantitative-driven growth and narrative-driven storytelling skills.
• Collaboration and Customer Focus: Passion for collaborating with sales teams, spending time with customers, and influencing cross-functional teams.
• Stakeholder Management: Ability to work with both internal and external stakeholders across multiple time zones.
• Impact and Innovation: Desire to make a difference, love for data, entrepreneurial spirit, curiosity, and a solutions-oriented mindset.

Tagged as: 3-5 Years, 5+ Years