Manager, Video Growth


July 7, 2023
$138300 - $207500 / year

Job Overview

  • Date Posted
    July 7, 2023
  • Location
  • Offered Salary
    $138300 - $207500 / year
  • Expiration date
    July 31, 2023

Job Description

Hi there!

We’re seeking a Manager, Video Growth to supercharge our video marketing program at Zapier. In this role, you’ll develop a comprehensive video marketing strategy, chart the course for our YouTube channel’s development and expansion, and lead a dedicated team in boosting brand visibility, customer engagement, and adoption. If you’re interested in advancing your career at a fast-growing, profitable, impact-driven company, then read on…

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier.

Zapier is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

About You

You have a minimum of 5-7 years of experience in video marketing or a related field, with a focus on content strategy, production, and distribution.

You have a proven track record in developing and executing successful video content strategies that drive user growth and engagement.

You possess a deep understanding of digital video platforms, particularly YouTube, and are knowledgeable about SEO best practices.

You demonstrate an analytical mindset and are experienced in using data to guide decision-making.

You have strong project management skills, with the ability to manage multiple projects simultaneously under tight deadlines.

You have excellent communication and collaboration skills.

Things You’ll Do

Develop and implement a comprehensive video marketing strategy to enhance brand awareness, user engagement, and conversion rates.

Work with the content team to produce video content (YouTube and short-form social videos) in alignment with our marketing objectives.

Leverage data-driven insights to evaluate and optimize the performance of video content and marketing strategies.

Regularly report on key performance indicators to senior leadership, offering strategic recommendations based on analytic outcomes.

Stay current with emerging trends in video content and marketing and maintain a deep understanding of best practices for YouTube content creation and optimization.

Develop, communicate, and implement a comprehensive growth strategy for our YouTube properties, including a detailed audience development strategy.

Design and apply SEO and keyword strategies to improve video discoverability.

Provide best practice guidelines for the creation of optimized videos, titles, thumbnails, and descriptions to channel managers.

Streamline the operational processes of the video team to enhance performance and velocity, prioritizing rapid launch and subsequent iteration.

Monitor competitor activity and industry trends to inform strategic decisions.

Manage a team comprised of in-house video producers, freelancers, and agencies.

Collaborate with cross-functional teams, including Product, Sales, and Customer Support, to maintain a consistent brand narrative across all video content.

Zapier Compensation Guiding Principles

We believe all Zapiens should be rewarded competitively and equitably, using practices that are simple and transparent. This philosophy ensures we’re able to find, grow, and retain exceptional people from a broad range of backgrounds. Here’s how we define our compensation principles:

Competitive: Zapier pays well among the technology sector.

Equitable: Consistent pay practices; competency-based pay.

Simple: Pay is well understood, and pay practices are built for scale.

Transparent: Zapiens know how pay works, including how their pay is determined.

The pay ranges for this role are:

USA: 138,300/172,900/207,500 USD

A Candidate’s compensation package is finalized once the interview process is concluded and accounts for experience, competencies (job knowledge, skills and abilities) and internal equity. We use a competency-based approach to base pay, which means we set pay for all Zapier employees based on their competency and skills demonstrated in their role. In alignment with that philosophy, the upper half of a pay range is typically reserved for individuals who have consistently demonstrated a high level of job knowledge and skills for their current role and level while at Zapier.

For more information on Zapier’s Total Rewards please click here.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We’re looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we’re excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone’s identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.