Job Overview

  • Date Posted
    July 9, 2024
  • Location
  • Expiration date
    July 29, 2024
  • Experience
    4 Year

Job Description

WalletConnect isn’t just a protocol; it’s the cornerstone of the New Internet, where ownership, utility, and usability converge to redefine the digital landscape. We believe that the next phase of the internet is characterized by ownership, control, choice, and composability. Through our builder product suite – AppKit and WalletKit – we enable interoperability between 6,000+ apps and 500+ wallets, powering over 10 million connections every single month.

Our mission is clear: empower developers to build engaging web3 experiences and drive the industry towards reaching the next 100 million crypto users.

Backed by $25 million in funding from some of the world’s best crypto and infrastructure investors such as Union Square Ventures, 1kx, Shopify, Coinbase Ventures, Circle Ventures, and Uniswap Labs, WalletConnect is a global, remote-first team that values openness, simplicity, innovation, and ownership.

The Team: Marketing

The Role:

We are looking for a Communications Lead reporting to our CMO, Steven to help us build the brand and drive product adoption across earned channels. If you’re passionate about shaping the future of the internet and want to be part of a dynamic team driving innovation in the crypto space, we want to hear from you.

The Communications lead is to lead strategic communications and media, influencer & opinion leader relations across our WalletConnect efforts. In this role, you will join the Marketing team acting as the sole PR contributor working with a dynamic group of industry-recognized marketing specialists responsible for leading go-to-market PR strategies. WalletConnect’s approach to marketing creates valuable opportunities for cross-functional collaboration across events, content, social, community, strategy and more. You will be empowered to be a true owner of your work, while leveraging the shared resources, relationships and strategic support of the entire marketing team. 

The ideal candidate has a results-driven comms practice and track record of strategizing and executing a variety of PR functions, in addition to a strong network of journalist, influencer and industry leader relationships. Prior experience working in web3 in related in-house, or agency roles, is required. We are specifically seeking candidates with a background in wallet, SDKs/Web3 developer tools and/or other technically complex web3 products. Candidates must have a strong interest in these topics and must be eager to immerse themselves in the industry and product.

Day to Day:

  • Lead PR campaigns and announcements— set the strategy, goals, tactics, research and execution for optimal earned media outcomes
  • Media targets — leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, newsletters, video, etc.) 
  • Influencer & Opinion Leaders – ensure our key messages and stories are resonant and understood by influencer, opinion & community leaders. Leveraging these key voices to help amplify and educate on our message.
  • Content creation– craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials.
  • Channel Expertise – Expert understanding of existing and emerging media channels with a keen understanding of how to storytell and amplify messaging through a variety of channels from X to TikTok to Discord to Farcaster.
  • Proactive pitching– secure thought leadership opportunities across media, podcasts, and events. 
  • Industry events — help curate strategic event presence and work 1×1 with client reps to secure, conceptualize, and optimize speaking opportunities at leading industry events 
  • Stakeholder management– coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution   
  • Comms infrastructure– support in all public relations activities, managing media inquiries and executive team requests
  • Reporting– monitor, analyze and communicate PR results, creating post-report campaigns with actionable insights.
  • Market analysis– maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations.
  • Crisis communications: advise on strategic comms to help clients navigate sensitive situations

Requirements

  • 4-6 years of experience working in comms/ PR roles at an agency or in-house, with a strong background in crypto, web3, or open-source systems.  
  • Deep understanding and involvement in web3 and the prominent ecosystems, technical primitives, culture of open source/ decentralized systems, and the use cases that define the industry landscape 
  • Experience and familiarity with web3 culture and practices
  • Successful track record of leading initiatives across brand comms, news campaigns, and thought leadership — ie. crafting brand assets, executing all media outreach and coordination, stakeholder management, and securing earned speaking engagements
  • Strong media and influencer, community & thought leader relationships in web3, tech, and adjacent media verticals
  • Sharp writing and editing skills
  • Capacity to thrive in a fast-paced environment and navigate multiple projects
  • Proven ability to collaborate and communicate with clients and teammates  
  • Events experience highly preferred

Benefits

  • Fully remote position with a budget for your home office or work environment
  • Regular team offsites to amazing places around the world
  • Generous PTO and parental leave
  • Meaningful Learning and Development budget
  • Competitive compensation package including salary, equity and possibly tokens
  • If you’re in the US, we’ll also cover your healthcare
  • The chance to build and grow with one of the most recognized companies in Web3 and have fun while we do it

WalletConnect is an equal opportunity employer and we encourage applications from candidates of all backgrounds and experiences. We celebrate diversity and are committed to creating an inclusive environment for all employees.