Brand & Design Lead

January 17, 2025

Job Overview

  • Date Posted
    January 17, 2025
  • Location
  • Expiration date
    February 10, 2025
  • Experience
    5 Year

Job Description

SOCKET is the first chain abstraction protocol. SOCKET was founded in 2021 with the mission to solve increasing fragmentation between rollups and chains.

Over the last 2 years, SOCKET has facilitated over $11bn in volumes. SOCKET is leveraged by the top protocols & applications in the space like Metamask, Coinbase, Rainbow Wallet, Zapper, Zerion, OpenSea, Aevo, Matcha & more.

SOCKET is looking for a Brand & Design Lead to elevate SOCKET’s brand and presence.

Role & Responsibilities

  • Define and lead SOCKET’s brand and visual identity to create a cohesive aesthetic that resonates with Web3 communities.
  • Collaborate with product, marketing, and community teams to ensure consistent branding across web, product, print, and social media.
  • Craft SOCKET’s story through a foundational brand voice and compelling visual design.
  • Manage end-to-end brand and marketing projects, including product launches and campaigns.
  • Create graphics & visuals to amplify storytelling on digital platforms.
  • Simplify complex technical concepts into relatable, visually striking designs.
  • Stay updated with crypto and digital design trends to bring fresh ideas to SOCKET’s branding efforts.
  • Shape how SOCKET is perceived across the Web3 ecosystem, building a brand that inspires trust and innovation.

Required Experience

  • Passionate about the web3 industry, its culture, aesthetics, and brands.
  • Experience designing for Web3 projects or ecosystems is a must.
  • Proven track record in managing end-to-end design processes for brand and marketing launches, including significant contributions to design guidelines and systems.
  • 5+ years of experience in visual and brand design, with a proven track record in creating brand and marketing assets.
  • Proficiency in design tools like Adobe Creative Suite, Figma.
  • Skilled in simplifying and effectively communicating technical or complex concepts through innovative design solutions.
  • Proactive and self-directed, thriving independently in dynamic work environments while taking full ownership of projects.
  • Possesses strong communication and interpersonal skills, fostering effective teamwork and collaboration.

Nice to have:

  • Proficiency in Webflow is a plus.
  • Familiarity with motion design tools such as After Effects or Blender is preferred.

What you’ll like about us:

  • We have real scale – our product reaches millions of people in crypto and our users love us
  • No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously.
  • We are a team of builders- we’re always shipping
  • Good vibes – we are all team players that only want the best for each other and the company.
  • Remote Friendly – Enjoy the flexibility of remote work.